We are on a mission to peel away both manual and guesswork from
go-to-market strategies.

We are on a mission
to peel away both manual and guesswork from
go-to-market strategies.

We are on a mission to peel away both manual and guesswork from
go-to-market strategies.


How everything started

Fabian van Hoegee (Magnify CEO) was working as the EU Head of Marketing & Sales of a Fortune 500 company.

While growing the company, he spotted a big challenge: a lot of countries had only 20% visibility of the total addressable market. Sales teams were spending time on unqualified leads and marketing didn't have a focused strategy. As a consequence, the company had very little control over which opportunities were really interested to buy — and which clients were at risk.

A data-driven approach

To accelerate growth, he created a Go-to-Market methodology based on the power of data.

The methodology was build up by gathering all data from both internal and external sources. After the data analysis, the team was able to create and deploy sales and marketing tactics by solely focus on the accounts with the biggest potential. But everything was still manual. The entire strategy could be found in a board with stickers and notes!

Next Gen Go-to-Market

RocketX starts developing the first go-to-market platform.

In 2020 Fabian joined the scale-up ecosystem by becoming the CEO of RocketX. But the challenge didn't go away. Steering businesses into the right path for growth was still prominent in the scale up and enterprise world. So this time, it was time for action. For almost 2 years, more than 50 experts in product, business development, data science, sales and marketing, worked on putting this methodology into a platform. Magnify was born.

Meet the team.

CEO

Fabian van Hoegee

Head of marketing

Sandra van As

Head of product

Janick Wind

Partnership manager

Rick de Haan

Frontend engineer

Konstantina Marina Effraimidou

Senior frontend engineer

Georgios Tsakiris

Backend engineer

Nikolaos Ioannou

Head of people & operations

Anouk ter Haar

CXO

Kaan Anit

Content lead

Christina Sideri

Data scientist

Daan Roosendaal

Data scientist

Elpiniki Georgiou

Cloud/DevOps engineer

Giorgios Tsilivis

Quality assurance engineer

Politimi Marioli

Head of revenue

Beer Zandt

Head of sales

Lotje Sauer

Design lead

Joran Entjes

Growth marketeer

Joep Kapteijns

Senior backend engineer

Stefanos Doulfis

Data scientist

Lazaros Paschalidis

Moving the world forward.

Entrepreneurship
Our customers’ challenges are our challenges. To spot and seize an opportunity and push it to the finish line, you need guts and you need grit.

Transparency

We are fully open and honest in our way of working. We communicate every step of the way within our customer team.


We are fully open and honest in our way of working. We communicate every step of the way within our customer team.

Energy & drive
Where others see adversity, we see adventure. Aligning our own purpose with the company’s ambition fuels the energy we need to be successful.

Want to know more?

Want to know more?

Today, we are ready to help scale ups and enterprises accelerate growth and magnify their market coverage by attacking the right customers. Not just any customer!

Book a demo